THE VIDEO: KATY PERRY – THIS IS HOW WE DO

TEXT TANIA FAROUKI

WHAT HAPPENS WHEN YOU MIX IN ICONIC FASHION MOMENTS WITH A DASH OF CULT ARCADE GAME REFERENCES? A KATY PERRY VIDEO, OF COURSE

July 31st, 2014. Leave it to Katy Perry to concoct her very own rendition of what the rest of summer should look like. Her fifth single off Prism, “This Is How We Do,” is bubbly pop at its best: A catchy chorus and an electric beat, infused with sounds that easily echo Nintendo’s prisma-colored 1990s. And Perry, true to form, can’t help but add fashion to the mix. Directed by Joel Kefali, the video features the power pop star as a kaleidoscope of characters in some of fashion’s most triumphant moments.

Opening sequence: Perry’s portrait sports the asymmetrical hair cut created by cult hair maverick Vidal Sassoon and immortalized by über 1960s model Peggy Moffitt. It goes uphill from there.

She next channels Louise Brooks with a perfect bob and super-thin eyebrows, chilling in a pearl bubble bath, and chanting her love for vintage Chanel.

It gets better: You’ll get to see the songstress wearing a rubber latex two-piece with a Mondrian pattern (hello, epic Saint Laurent reference) with two compatriots, the trio easily comparable to The Supremes; And she then finds herself behind the wheel of an imaginary sportscar, this time wearing a current version of the Saint Laurent lip dress by Hedi Slimane.

The looks keep coming: Here comes a blacklit ping-pong player, an 80s hair metal groupie, and that baby hairs-with-two buns FKA twigs look she instgrammed a while ago. Doesn’t matter which one you want her to stick with, the chameleon Katy won’t stop changing—it’s how she do.

 

Natasha blog sthlm-Mens Klipping

Natasha blog sthlm-Mens Klipping


 

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