American R&B singer-songwriter Alicia Keys is the face of Dahlia Divin, Givenchy’s latest fragrance that will be launched in September.
A collaboration born from her friendship with Riccardo Tisci, Givenchy’s creative director : “Spiritually we’re a lot alike. The fashion world can make you a little soulless. So when I met him, it was nice to see that he’s really soulful. He did this awesome thing with me on the 10th anniversary of my first album. We did four intimate shows with just me on the piano, and he designed the look for them. It was heavy metal — everything of his is just really heavy,” she laughed, “but it was supercool. As time passed, [this fragrance campaign] came to fruition. I love what Givenchy is about. Givenchy is this timeless, chic, but very strong woman, but with an edgier, almost street feel. I love that she’s raw, but she’s powerful — and that’s who I believe I am, too.”
Keys appears in the ad image shot by Tim Walker wearing a dress designed by Tisci and she also wrote the music for the TV spots.
Of Dahlia Devin, Keys noted, “This scent is grounded, but still has a femininity that is very earthy, and I love that.”
On the collaboration with the singer Thierry Maman, global president of Parfums Givenchy’s said : “As a brand, we are aristocratic, charming, witty. Alicia has all of these values and is a classic woman, like Audrey Hepburn. Also, Alicia has global appeal and is at the top of the charts.”
Givenchy perfumer, François Demachy, combined notes of jasmine, mirabelle plum, patchouli, vetiver and sandalwood. Dahlia Devin, eaux de parfum will be available in three sizes: 30 ml. for $65, 50 ml. for $90 and 75 ml. for $110.