NICE ADS: Y-3 F/W ’14


THE NEWEST Y-3 AD CAMPAIGN, SHOT BY CEDRIC BUCHET WITH CREATIVE DIRECTION BY LLOYD & CO, VISUALIZES Y-3’S RECENT EXAMINATION OF THE SUPERHERO WITH TWO MAIN CHARACTERS: THE HERO AND THE VILLAIN. “THE COLLECTION PAYS HOMAGE TO THE COUTURIERS OF THE 60S. I WANTED TO INFUSE THIS SPIRIT INTO IT. I WAS ALSO THINKING OF SUPERHEROES AND THE KIND OF CLOTHES THEY WEAR. CUT FOR AN ACTIVE AND FIGHTING LIFE STYLE. SO I BROUGHT THESE TWO WORLDS TOGETHER,” SAYS YOHJI YAMAMOTO OF THE CAMPAIGN.

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