Agent Provocateur spring/summer 2014 ad campaign is reproduction of a classic men’s fantasies : the perfect wife or girlfriend dressed in garter belts, red lingerie and frisky, frilly aprons doing housework.
The campaign entitled “Behind Closed Doors,” shows model Hailey Clauson in sexy lingerie ironing, vacuuming, rolling out cookie dough and soaping the floor. Photographer of the campaign was Miles Aldridge.
The idea of this “fantasy of silk and lace in the modern-day world” belonged to the brand’s creative director Sarah Shotton, who recently had her first child . “It’s very tongue-in-cheek. I was working on this collection after I had the baby, and what sprang to mind was the idea of the perfect housewife,” said Shotton in an interview. “At the time, everyone was coming to visit me and I kept trying to bake cakes.”