PARIS — MAC Cosmetics is ratcheting up its international profile with an otherworldly flagship set to open on the tourist-clogged Champs-Elysées here on Tuesday.
And the Paris unit could be only the first of many as the brand plots an aggressive push overseas. Another five flagships could be in the offing, including units in Beijing, Shanghai, London, Rome and possibly Tokyo and Seoul, according to Karen Buglisi, global brand president of MAC Cosmetics. These will join two more Paris store openings before the end of the fiscal year in June 2014. In the Europe, Middle East and Africa region alone, 70 MAC stores were added this year.
text by wwd.com / photos by François Goizé