THE VIDEOS: RIHANNA FOR BALMAIN

AFTER A SEXY NYE PARTY IN NYC AND ABOUT 100 INSTAGRAM SELFIES THE NEXT DAY, THE WORLD STILL CRAVES MORE RIHANNA. AND WHY NOT? SHE’S GOT THE LOOK, AND BALMAIN KNOWS THAT

January 2, 2014. Right before the holidays, Rihanna announced via Instagram that she was the new face of Balmain, with a series of campaign shots by Inez & Vinoodh to follow. Today, in these three behind-the-scenes videos, directed by Evan E. Rogers, Balmain lets us into their world, and it looks pretty fun from here. As Olivier Rousteing, Balmain’s Creative Director, says, “Dreams do come true… When the woman that inspires you wears your creations, your vision feels complete. Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world.”

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